Importance Of A Responsive Web Design In The Era Of The Smartphones

No doubt, we live in the era of smartphones, where every one of us uses our mobile phones to connect with the people, to shop or to do many other things. Therefore, having a mobile-friendly website is important for your business as this may help to gear up your brand image and win the credibility in the market. A responsive website is the one that has the ability to tweak itself to fit and look perfect on all the responsive gadgets. Once you stick to this type of website, there is no need for you to create any separate solution. It has so many benefits to offer and in case you don’t know about them, so, scroll down and get to know.

No Need Of Multiple URLs: Designing a separated website one for desktop and other for mobile is difficult and managing them separately requires lots of money and time. Therefore, it is important to switch to responsive web design, as in this case; you really don’t need to manage multiple URLs. With this option, you just need to handle only one single URL that work on both desktop or mobile as well, which further save your minute, money and manpower as well.

Delightful Customer Experience: Browsing a responsive website provides better user experience than the desktop one and save their time as well. It’s simple, that with the mobile-friendly design you don’t need to go to your desktop over and over again for every single purchase you want to make. It allowed you to buy anything from anywhere and anytime you want with a single click on your mobile.

Google Recommend It: Google works to satisfy its users and responsive web design is something that plays a vital role in providing a pleasant user experience to its users. Therefore, Google recommends this design and like its other algorithms, everyone should adopt it for better ranking. It not only ensures a better customer experience but also helps in improving your search ranking.

Responsive Web Design is important for your business. So, are you ready to face the future? Not yet, so, what are you waiting for? If you have any doubt, do consult an expert that leads you the right direction. Always keep in mind that responsive web design is important for creating the position in today’s tough competition and therefore, you shouldn’t hesitate to invest your time and money in it, as it offers a great return in the near future.


Why Joomla Is An Ideal CMS For Your Website

Undoubtedly, Joomla is one of the most popular and trusted CMS or Content Management System in all over the world. It allows you to build, organize, publish content over the website, or blogs. It’s powerful enough to run a website without facing any trouble. Nowadays, it is considered as an award-winning CMS with plenty of free themes, templates, and plugins that make your web development work easier than ever before. It helps to give a customized look to your site, which you actually want to give with even less technical knowledge. Here are a few more reasons to let you understand that why Joomla is an ideal CMS for your website.

Multilingual: Joomla supports multiple languages that help to create a website in different languages that let you reach out to wider audiences than before. Its multi-language support proves that it is actually a perfect CMS to use.

Perfect To Create An Ecommerce Website: Planning to start an online business looking for a right CMS? Joomla is the right option you can trust that makes your setup easier with great functionality and special customization even without spending much in terms of time, money and manpower.

Not Too Technical: Don’t worry, if you are a non-tech savvy person. It’s because for creating a website on this CMS you don’t need to deeply delve in the pool of technical knowledge. You can easily complete your task by following some simple steps with very basic computer knowledge.

Vast Community Support: Joomla world’s best and most used CMS offers a great help portal, which never let you lost in the technical world. It has a community of developers around the world, who are ready to provide full support to you in all manners.

Easy Updates: Joomla as a most popular CMS update its software with new features on a regular basis, which help you to update your site and improve its performance. Therefore, it is considered as an ideal CMS for your website.

Content Management: Managing content for a website is actually a big task to do. It’s because to get the great result you have to present your content in a responsive manner and for this no option is better than Joomla. It will make your content management work easier.

What’s more, are you expecting from a CMS to do for you? It allows you to add as much as functionality you want to add to your website for better results. Therefore, it is a perfect choice, which you should give a try.

How to Choose an CMS Platform for Creating an Online Business

To help you make a decision, we will look at the features of a number of popular platforms that are most popular in the development of online stores. Some of them are paid engines, and some are free (open source). In this article we will look at free CMS.

In addition to good prices, product range and a number of other factors, the quality of the technical implementation of the site also influences the success of the online store, namely the available functionality and the ability to fine-tune.

A critical factor in the success of e-commerce is the choice of CMS. On what to stop: the simplest solution to start quickly, or deploy a complex and resource-demanding platform with a claim to an online supermarket? Or maybe there is some optimal solution, the golden mean? In this variety it is easy to get lost.

After the launch and at the initial stages of business development in online trading, it seems that the main thing is to make sales and get the first customers. But after the sales flow becomes stable, and the quantity of goods and attendance will begin to grow, you may face a number of technical limitations. Then comes the understanding that the right choice of CMS for an online store, in fact, is far from the last importance for the success of the project as a whole.

After a few months it becomes clear that the sales ceiling has been reached, and in order to move on, it is necessary to expand the range. And to reach a new level of development and customer service – significantly refine technical functionality.

If you initially chose the wrong script online store, not ready for scaling and loads, this task will cost the owner of the business a lot of money. At the same time, in some cases, the implementation of the set goals may be completely unworkable. This means that you have to start everything from scratch.

A similar situation is also the case if a self-written engine is used as a CMS for an online store. Such a development by default will cost several times more, even in comparison with a paid “box” system. No less expensive will be the cost of support, maintenance, permanent bug fixes, etc. In addition, in case of modifications, you will often have to spend the budget on implementing the capabilities that are available in the ready systems by default.

I think you already understood what the wrong choice of a technical platform for starting a business can turn out for a business owner. That’s what criteria should be guided when choosing a CMS for an online store.

Patterns of design.

This is a kind of face of your online store, and therefore, this issue must be given the highest priority. In many ways, trust in the seller also depends on this, because the potential buyer evaluates the site, primarily from the visual side. The more paid and free themes available for selection, the more chances to make an online store that will look exactly the way you would like. It should be understood that the same adaptive design has already become a necessity.

Catalog and card of goods.

These are the most important components of the online store, and therefore, when analyzing the engine for future use, this must be given priority. Adding products must be simple, and managing the product catalog is flexible and understandable. It should be possible to customize various attributes, inferring additional characteristics, for example, discounts, etc. Here is a sample of how a good quality product page looks:

Similarly, in relation to the product catalog, you need to pay attention to the ability to control the display of the list of goods and their sorting by using different filters. For example, it can be sorting by price, date of receipt, separate technical characteristics. Such functionality on the part of the user is especially in demand.

Ways of delivery and payment.

Different people have different preferences, and what is convenient for one person will be inconvenient for another. Therefore, the owner of the online store must provide their customers with a choice between different options for delivery and payment. For example, a resident of a large city will approach a method using a courier and cash, but a buyer who lives in the outback will give preference to mail and cash on delivery. Also you need to remember about such an option as the final recount of the purchase price in the basket taking into account the price of delivery. The client must see how much he will pay after the fact.

Extended capabilities.

In addition to the above points, the functionality of the engine for the online store can include a very large list of prospects. Of course, not all of them are critically important, but some directly affect usability, conversion and other factors on which profit depends. This includes the removal of related and recently viewed products, sales hits and novelties, the formation of product sets, the management of orders and customer data, a wish list, flexible discounts, etc.

The cost of maintenance.

This point usually remains unobvious until the business owner is faced with the negative aspects that are associated with it. Regardless of whether you are using a paid CMS for an online store or open source, sooner or later you will need to implement various additional works. And their cost can vary greatly depending on the engine. Usually for a popular system with a high-quality architecture, it is not only easier to find a specialist, but the price of work will be more affordable, as it is dictated by the market.

Free platforms for the online store

There are quite a few available CMS for the online store. At the same time, some of them are already outdated both morally and in terms of technologies, and some are not supported even by the developers themselves. Therefore, we decided to consider the characteristics of those who are in the top three

Despite the fact that the developers of systems are bribed with the promised functionality, technical support and other buns, open-source CMS for the online store is equally popular. The fact is that many of them offer functional, which covers 90% of the needs of a typical online store, and refinements in most cases are of an individual nature, with these tasks are perfectly handled by specialists of the web agency. In this case, there is not much use from the modules available in the basic assembly. The most popular free engines for online stores are Magento, PrestaShop and Opencart.


One of the most popular CMS for online stores in the US and other Western markets. One of Magento’s key advantages is the large number of possible templates, plug-ins and other extensions that greatly simplify the addition of new functionality. True, most of them are paid.

Features of Magento:

The developed platform with the big functionality and wide possibilities of adjustment;

A large number of available extensions in the marketplace both paid and free;

The scalability potential allows you not to be afraid of possible problems when developing an online store in the future;

For high performance and speed, you need a dedicated server.


CMS with open source code, which, due to its flexibility, is actively used in the development of online stores of various levels. At the moment, the creators of PrestaShop have integrated into the system more than 300 functions to solve a variety of business tasks. Virtually everything needed is already available free of charge, and non-standard individual needs are addressed through third-party extensions or additional work.

This engine is a European development and according to the data of Wikipedia the number of stores created on this CMS has exceeded 250 thousand!

Features of PrestaShop:

A large number of built-in functionality, which is more than enough for most online stores;

A lot of modern design templates, adapted for use on mobile devices, most of which are really high-quality;

High speed of work even with a large catalog of products with tens of thousands of products;

The ability to scale from a small online store to a large online supermarket;

The cost of some modules is higher than the average (60-70 euros), so in some cases it is more profitable to order modifications than to buy a ready-made solution.

PrestaShop is well suited for those owners of online stores who want a project “for themselves”, with extensive basic functionality, modern appearance and flexible management.


One of the easiest to manage engines for online stores. The main factor is the ease of mastering the admin panel, the ease of adding and managing goods. True, the disadvantages of OpenCart. Simplicity of start turns out the expenses connected with necessity of constant completions and correction of errors. Web agency specialize in ecommerce solution, responsive web design, custom web development and creation of online shops on different CMS platforms, the development of individual software, servises and etc. It can help you with the solution of current tasks and improvements.

Features of OpenCart:

Ease of management of the online store by the user;

A lot of plug-ins, both paid and free;

The system itself is simple and “lightweight”, without problems will work on virtual hosting;

Low cost of additional work, since there are many specialists working with this system;

Design templates are usually adapted to a specific version of the engine;

A large number of duplicate pages that are generated by the engine is one of its main drawbacks.

In general, this option is only for small and limited in terms of functional sites. If you need to develop an online store running OpenCart will require a lot of refinements and the complexity of scaling will be a key problem.

Which CMS for an online store is better?

In general, each of the engines is good in its own way, and when choosing you need to build on the specific requirements of your business. It is necessary to take into account the specifics of trade, available resources and the planned development strategy. Otherwise, the wrong initial choice will result in loss of time and money in the future.

The peculiarity of working with free CMS is that if you want you can download and install any of the open-source engines to try it out in the work. But a person without appropriate technical competencies to make the choice of the engine for the online store will not be easy. Therefore, if you have such questions, and you do not know what to stop at, please contact Computer Information Systems (Grenada) specialists, and they will certainly help you make the right decision.

Custom web development, creation and support of online stores with Computer Information Systems (Grenada) will allow you to get the following features: integration with payment systems, SEO-optimization, speed optimization, security and also our professional technical support.

Your Business needs a website!

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

Why You Need to Have an Online Presence for Your Business in 2015

Did you know that the percentage of people searching their mobiles online has increased to over 70% from last year. Who would have thought that the old fashion method of picking up a yellow pages phone book and let your fingers do the walking would not be the number one source of search.

Even more rapidly is the growth of searching online via a computer or laptop to a mobile phone. Do you know of anyone who doesn’t have a mobile phone? Even my mum who is 94 owns one.

Did you know that businesses who have some form of online presence can increase their bottom line by 20%? That is because when people are searching online they are being found. People aren’t walking door to door to find services, they are online doing their research.

Did you know that if you have an existing website that Google made changes in April this year to how your website is viewed on mobile? So for those who have a website if you haven’t enabled it to be mobile friendly, people will find your site on their mobile not be able to read it and won’t come back to visit your site again.

Did you know that company’s that have a 4 star plus rating will get the sale of a lesser star rating? Just commonsense really, however if you don’t have an online presence which can allow for people to leave a review you again are missing out on business.

Many small business are unaware of this information due to busyness of being a small business owner with so many jobs to do. The old saying too busy working in the business to work on the business.

So what does this mean anyway? Bottom line is that you need to have some form of online presence, a combination of social media and a website.

If you have an existing website then you need to check and see if that website is viewable on Google. To do this just do a Google search and it will provide the necessary link.

For example if you were in the building industry, Home Building Central provides a business website and social media from just $50.00 a month.

The information you should display. Think about what you would want a prospective client to see.

Do you want them to see previous reviews of your goods and services? Do you want them to view a map so they can find you? Have you got some great before and after images of a recent job if you are a renovator? Is it easy for people to contact you via email, social media or phone? When people search you can they make an informed decision from the information supplied?

People will do most of their research before they even contact you, so it is important you keep this in mind when creating your profile on your website and social media platforms.

There is a lot of free information out there to help you getting yourself set up or you can go through a paid service which will do a bit more hand holding.

So in order to get a share of the market place then it is worth getting an online presence. Look forward to finding you.

Bringing Your Marketing Efforts to the Next Level With LinkedIn

You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool?

The approach of social media professionals Get the backing of LinkedIn for your status updates: When it comes to leveraging LinkedIn and making the most out of it as part of your marketing strategy, there are several different things that you can try. Only you will be able to decide for your particular business what combination works most effectively. When it comes to posting updates, using the background support of LinkedIn is a wonderful way to start. If you have that support, other people will notice and it will do a great deal for your credibility in your particular niche or industry. If that happens, you will be positioning yourself as a subject matter expert (SME), which is one of your goals anyway. You can also track the analytics on the support and it will help you to determine what you are doing right and what you may have to adjust.

Make use of graphic images: Graphic images will help to make your LinkedIn profile even more attractive and more effective than it was previously. It is interesting to note that many people are unaware of this capability within LinkedIn. If you use the image feature, people will notice and if they notice, they will remember you and your business more easily. You can use the image feature to highlight many different aspects of your profile. It is important to remember that you shouldn’t merely make use of that feature once and then forget about it. You can revisit it regularly and use it to keep enhancing your profile over time. You overhaul many different parts of your professional image. It is important that you don’t forget to do the same thing with you LinkedIn profile as well. You may be surprised at how effectively the changes will attract other people.

Develop meaningful relationships on LinkedIn: You must be aware by now that at the heart of social media success is the relationship itself. You will develop (and cultivate) relationships with all sorts of people. Some of the people with whom you build relationships are influential. One of your goals, of course, is to stand above your competitors. One really good way to do that is by interacting with influential people. If you surround yourself with people who stand out in the crowd, you will stand out in the crowd as well. It really is about who you know in a lot of cases.

Make a solid contribution in your LinkedIn groups: It is meaningless for you to be a part of a LinkedIn discussion group if you don’t contribute anything to those discussions. It is very important that you add value to the discussion. The value can be in the form of a comment, a question, sharing an interesting article that someone else wrote, writing about someone else’s innovative, new product and/or service, etc. You must really walk the walk. You may be surprised at how much valuable material can come out of one discussion. You have a lot to contribute and other people really want to be a part of that and they want to benefit from your knowledge and experience.

Use LinkedIn connections in the right way: Having many connections will not do you much good if you don’t actually manage to turn them into relationships. You want to turn the opportunity into a bona fide set of interactions. Allow people the opportunity to get to know you and you also need to get to know them. That means that you talk to them, share valuable information with them, ask questions of them, etc. Connect with those people on a human/emotional level and they will want to do the same thing with you. Before you know it, you will be sharing a relationship that is mutually beneficial and enduring.

Conclusion: LinkedIn is an extremely valuable social media tool that can really help you to bring your business to the next level. Any professional who is not interacting through LinkedIn and who is not working LinkedIn to its fullest potential is really doing him- or herself and the business a disservice. If you are not using it effectively, you should start as soon as possible. Make sure that you really allow your online LinkedIn connections to get to know you and to embrace what you can do for them and for their business. LinkedIn should be an important part of everyone’s marketing strategy. Is it a part of yours?

5 Benefits of Creating Your Personal Brand

For some, the idea of a personal brand is new. Some might think that they don’t want to “be a brand.” Others might think that branding is not for them (it’s for celebrities). Some might even think that building a personal brand requires a team of professionals working around the clock. But it’s not something you complete in a few days, weeks, or months. In fact you might have to wait for its benefits over the longer term. It is, however, so important to build your brand in today’s social context, particularly when you want to differentiate yourself from others.

Building a brand is not as complicated as it you might think. Your personal brand is a culmination of sharing your expertise, your experiences, showcasing your achievements, getting your due recognition, building trusted connections, and continuously marketing your strengths. That’s all it is!

Take control of your professional career and get serious about a personal branding strategy. Here are five benefits that make it worth your time:

  1. Show Your Uniqueness

Investing time and effort in your personal brand is crucial to your success. If you are asking, “What’s in it for me?” You should know that the most important element of a personal brand is that it differentiates you from others who haven’t invested resources in developing an online presence. Stand out from the crowd. Carve out your niche. After all, there is no competition for the inimitable you. Your brand can reflect some of the best of what you would like to show the world. Your brand can be staged on a platform where your digital reputation, professional experience, and portfolio come together and lend credibility the way you market yourself. It can serve as a dynamic business card and be even more valuable than one when people seek you out.

  1. Control Public Perception

Branding is about how you are perceived in the market, and today you have control over that. Personal brand management is about cultivating the pieces that tell your story. You can build a great reputation with your willingness to share knowledge and expertise. In today’s socially connected world, your reputation can have global reach. This makes your brand more important than ever. Social media has given us an opportunity like never before to communicate with others. It also allows us to shape our brand with a myriad of online tools. You can proactively protect and maintain your public image by investing time in your brand.

  1. Build a Following

Each social media outlet offers you the opportunity to build a following. You can become known as an expert in your profession by focusing your effort, planning, and generously sharing your time. But, before putting in your time, make sure you establish your goal in building a following. In other words, “What is your objective in building a following”?

  1. Leverage your brand

When you invest time in building your personal brand, you can leverage it to reach valuable connections, find the right avenues for business or career, and secure a high level of visibility. Your brand can be the gateway to your entrepreneurial pursuits and passions. Imagine your brand as leverage in building professional equity.

  1. Learn From Your Connections

Branding helps your connections and audience to understand who you are. It also helps you project your value proposition. Interested parties can reach out to you for just about anything. You, in turn, can reach out to them. This is how you build a network of connection that you can learn from and to whom you can contribute. This is how you create circles of trust. It may take time and effort to cultivate relationships like these, but once established, with your continued nurture, no one can take away what you’ve sown.